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Creative thinking.Brand meaning.

AIGC
Native Team

Top-tier
AIGC studio

肖邦 · 降 E 大调夜曲 Op.9 No.2
JIDONG STUDIO / ORIGINAL TAPE

Creativity, in every frame.

Two reels. One creative drive.

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Together, we make it happen.

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From design to motion. From imagination to image.

2D2D animation

Create, edit and animate two-dimensional imagery across a range of artistic styles.

3D3D imagery

Build dimensional visual worlds through modelling, rendering and animation.

MGMotion graphics

Bring graphics, typography and sound together through movement and considered transitions.

AIGCAIGC production

Explore imaginative visual expression with language, image and video generation, and fine-tuning.

Explore our work on TV

Our in-house AIGC production platform

Our creative practice, built into REELDECK. Connect ideas, assets and image-making in one project.

Discover the REELDECK production platform
BUILT IN THE STUDIO

REELDECK

From creative and script development to shot planning, image and video generation, REELDECK brings project references, assets and versions together around a shared creative direction.

  • 01Creative & script development
  • 02Character, location & prop assets
  • 03Shot planning & storyboards
  • 04Multi-model image & video generation
  • 05Project collaboration & version management

Our in-house training curriculum

COMMERCIAL AIGC FILMMAKING

Through structured learning, commercial practice and assessments, we continuously develop outstanding AIGC designers.

Our studio practice becomes a four-chapter curriculum covering commercial foundations, image generation, video generation and post-production. From creative proposals and visual development to quality control, cost decisions and final delivery, designers build the skills for a complete commercial production workflow.

01Foundations of commercial AIGCBuild a foundation in tools, photography and prompting.
  • Essential knowledge and tool selection
  • Understanding AIGC image models
  • Understanding AIGC video models
  • Fundamentals of photographic composition
  • A guide to photography terminology
  • Core prompt structure and principles
  • Practice and creative preparation
02Image generationDevelop visual control and consistency to create assets for video.
  • What makes a production-ready AIGC image
  • Reverse-engineering generation nodes and principles
  • Subject and environment consistency across camera positions
  • Control of composition, angles, environment, action and lighting
  • Quality assurance and advanced control across iterations
  • Commercial case study A: workflow breakdown
  • Practice: create a set of visual assets for video
03Video generationBring visual assets to life through generation modes, acting and prompts.
  • Differences between video generation modes
  • Comparing examples across generation modes
  • Writing effective video prompts
  • A complete prompt format
  • Acting and prompt-assistant skills
  • Final video-prompt assessment
04Post-productionFinish the work with image enhancement, editing and sound design.
  • Video upscaling, frame interpolation and denoising: practice and models
  • Refining the edit, sound effects and background music

Creative workflow

A clear process. Every step in view.

01Creative Planning

Understand the brand and brief, then establish a clear creative direction and communication goal.

02Mood Board

Align atmosphere, color and texture through visual references to establish a shared aesthetic.

03Storyboard

Turn the story into a sequence of images, defining narrative order, rhythm and key shots.

04Character Design

Define each character’s appearance, personality and states to support visual continuity.

05Style Frame

Use key frames to establish composition, lighting and materials before production.

06Dynamic Design

Develop action, camera motion and transitions to bring the visual direction to life.

07Music Design

Combine music, sound and picture rhythm to shape the film’s emotional and sonic experience.

08Compositing & Editing

Bring images, editing and sound together into a coherent final film and delivery versions.

Project management

Keep projects moving. Keep the team aligned.

01TimelineIllustrative project timelineShow detailsHide details

Organize creative stages, review milestones and delivery dates. Each schedule is tailored to the project’s scope, content and feedback cycle.

02Execution PlanIllustrative execution checklistShow detailsHide details

Break the project into tasks, identify owners and track scripting, production, review and delivery against a shared plan.

Quality management

Quality scoring. Linked to team bonuses.

01Project ScoringIllustrative quality scorecardShow detailsHide details

Review communication, client satisfaction, creativity, art direction, motion and sound. Quality evaluation informs team improvement and bonus incentives.

02Project EvaluationIllustrative project feedbackShow detailsHide details

Record project scores and specific feedback to improve future work. The diagram illustrates the evaluation structure and does not show real client ratings.

Different brands. Distinctive stories.

Contributing to brand expression through creativity and moving images.

  • 华为
  • 海信
  • 蔚来
  • Mercedes-AMG
  • 路虎
  • 李宁
  • 飞鹤
  • 晶澳科技
  • 美团
  • 站酷
  • 天猫
  • 百度
  • 千问
  • Clarks
  • LUTERRA
  • 迅达电梯
  • 宝马
  • 腾讯
  • 大众汽车
  • 保时捷
  • 贵州茅台
  • 美的
  • 携程
  • 工商银行

Beyond the work. Life happens here, too.

Making, learning and unwinding together. The everyday moments that make this our studio.

Join us

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STUDIO
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PM

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STUDIO
02

DIRECTOR

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STUDIO
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EDITOR

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STUDIO
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CREATIVE

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STUDIO
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DESIGNER

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Send your CV / portfolio

Include 3–5 selected works. Project reviews or workflow notes are welcome.

liushuai@jidongwenhua.com

The next story starts with a conversation.

GET IN TOUCH

Phone / WeChat
18602710054